NFL star Josh Allen hopes to play his way to the Super Bowl with each purchase he makes with his Cash App Visa card.
Cash App tasked us to drive card usage and awareness for a sweepstakes where the more you use your CashApp Visa card, the more automatic entries you get for the chance to win tickets to the Super Bowl. While that’s a mouthful for Josh Allen to deliver, we scored a touchdown by creating Cash App’s most-watched Tik Tok video of all time with over 4.3M views.
The first video was so successful, we were asked to create a second series of reactionary Tik Tok videos featuring former Heisman winner Robert Griffin III, NFL Red Zone host (and legend) Scott Hanson and Emmy-nominated sports journalist Taylor Rooks. Authentic to the platform, they playfully leaned into reactionary trends and cultural habits, resonating with Cash App’s Gen Z audience.
