Visa and Bank of America’s Olympics 360 campaign launched first during the 2024 Paris Olympics. It reached over 400 million people and racked up more than 100 million video views. On social media, the most action-packed ads pulled in half a million engagements and added over $2.5MM in added value. The ad was so successful, Bank of America re-ran it for the following NFL season and upcoming World Cup as well.