Making plays for brand awareness on the biggest stage in football.
Visa didn’t need to explain itself, it needed to stay top-of-wallet. At the Super Bowl, the goal was simple: show up in culture, not interrupt it.
NFL athletes and tongue-in-cheek social content turned tap-to-pay into second nature, while a seamless retail presence embedded Visa across the entire game-day experience. From screen to stadium, paying felt as fast as the game.
The result helped accelerate contactless behavior at scale, positioning Visa not just in the game, but in how fans move through it.
SOCIAL VIDEOS
The following tongue-in-cheek digital spots ushered in a wave of contactless adoption. Within a year, the number of contactless payments in America spiked from 4.7 billion in 2019 to 8 billion in 2020.
Quick Question Countdown
NFL stars Larry Fitzgerald and Sterling Shepard turned the brief into a race against the clock, blending football intensity with a nod to Visa’s Olympic athletes. Fast, competitive, and built for social, the content made the brand feel part of the moment, not added to it.
The result doubled engagement benchmarks, reaching both NFL and Olympic fans while reinforcing Visa as a brand that moves at the speed of sport.
Make Every Second Count
Instead of explaining tap-to-pay, Saquon Barkley and George Kittle imagined what you could do with all that saved time. From everyday moments to slightly ridiculous possibilities, speed became the story.
Built for pre-roll and social, the work turned a simple behavior into something entertaining, shareable, and easy to understand.
The result drove 60M+ impressions and a 6pt lift in brand awareness, proving that when speed is felt, not told, people pay attention.
BRANDING
The Super Bowl isn’t just watched, it’s experienced. Every touchpoint competes for attention.
Visa needed to show up seamlessly inside that experience, not as a sponsor, but as part of how fans move through it. So the approach blended Visa’s identity with the NFL’s visual world, creating a cohesive retail environment across every NFL Shop touchpoint.
From large-scale signage to small details, the brand became embedded in the physical fan journey, impossible to miss but never out of place.
The result reached 500K+ fans, earned widespread media visibility, and reinforced Visa as the top-of-mind card at the Super Bowl year after year.
NFL Store Merch Bags
Signage
Branded Instagram Stickers
