NFL star Josh Allen tries to swipe his way to the Super Bowl. The logic holds. The restraint doesn’t.
For Cash App’s Super Bowl sweepstakes, the challenge was to make “more swipes = more chances” impossible to miss on TikTok. So we leaned into a simple, human truth: If there’s a way to game the system, people will find it.
With help from Josh Allen, we took that idea to a ridiculous extreme. One item in as many swipes as humanly possible. Legal included. Logic optional.
The campaign became Cash App’s most-watched TikTok ever with 4.3M+ views and a mechanic people didn’t just understand. They wanted to try it themselves.
The first video was so successful, we were asked to create a second series of reactionary Tik Tok videos featuring former Heisman winner Robert Griffin III, NFL Red Zone host (and legend) Scott Hanson and Emmy-nominated sports journalist Taylor Rooks. Authentic to the platform, they playfully leaned into reactionary trends and cultural habits, resonating with Cash App’s Gen Z audience.
