In a triple threat, we used social videos to educate Visa’s North American social followers on the world of F1, our partnership with drivers Daniel Ricciardo, Yuki Tsunoda and Liam Lawson, and our sponsored Visa Cash App Red Bull Racing race car.

The videos outperformed benchmarks by 1k%. Fans loved seeing the personalities of our drivers and the videos reached 11K impressions, notable for Tik Tok channels.