Infusing the holiday spirit into a cup of Starbucks Coffee.
The holiday spirit doesn’t begin until Starbucks launches their seasonal cups, so each year the designs become more coveted and exciting. Starbucks wanted to tease the release if this year’s holiday designs through their socials. The creative showcased all the vibes you get from the holidays from gift-giving, cozy fireplaces, crafts and traveling home, into a 5-day countdown. The images had such high engagement, they were used globally.
