Visa Black Scholarship

Full page ads congratulating the next generation of Visa’s Black scholars program appeared in USA Today, Washington Post, Wall Street Journal and New York Times.

We asked NFL running back Saquon Barkley to showcase one of his favorite local restaurants, Stone’s Jerk Chicken in New Jersey. This was nationally televised leading up to the Super Bowl LIV.

The campaign — produced on the backdrop of a global pandemic — was supported by an athlete-led social media blitz that ultimately reached 10+ million people across all verticals. 

Support Black-owned Businesses