Super Bowl LIII

In short pre-roll and social videos, NFL stars Saquon Barkley and George Kittle imagine the amazing things they could do when they save time tapping to pay with Visa. We also created short instagram stories where they celebrated how easily they can tap to pay in their own unique ways.

This series of bespoke digital ads we created and produced garnered over 60 million impressions and saw a 6pt lift in brand awareness.

Super Bowl LII

We were asked to create social videos where we showcased top NFL talent shopping and paying quickly with Visa on site at the Super Bowl retail store. The challenge came with an ask to include our Team Visa athletes in the upcoming PeyongChang Winter Olympics. Our solve was to show the speed and ease of Visa with a quick question countdown throughout the retail store. We fired off fun, anecdotal questions at our NFL stars with guest appearances of the Olympic athletes.

NFL Star Drew Brees

Drew Brees shows off his quick tapping skills and impressive stats with his Visa Card at CVS for the NFL season. This social work supported an NFL TV commercial to make a full campaign.

NFL Store Merch Bags

Signage

Branded Instagram Stickers