Every year, Visa’s Super Bowl sponsorship is aimed to drive brand awareness and understanding of its role in the technology of payments. Each year provides new opportunities to highlight star players, new branding and new technology.
Over 200,000 people pass through the retail stores on the week leading up to the Super Bowl and an additional 2,000 materials are used in 80+ stores, restaurants and hotels in the area.
As the pandemic further exposed America’s systemic inequalities, Visa wanted to respond in an authentic way by not only shining a spotlight on the disparities, but also highlight actionable steps to directly support underserved communities.
Soccer star Mallory Swanson always makes the perfect play — she pays with her Bank of America Customized Cash Rewards Card. This 360 campaign (social, digital, OOH, broadcast) launched during the 2024 Paris Olympics, but was so successful, the hero spot still airs today.
As a quickly growing local Colorado company, Noosa wanted to brand themselves as a down-to-earth, anything-goes, your-neighbor-next-door yoghurt company. From their website to social to out of home, we brought their story to life with fun and vibrant designs and engaging videos that their fans loved.
NFL star Josh Allen hopes to play his way to the Super Bowl. But if that doesn’t work out, he could also win tickets by paying with his Cash App Visa card. Asked to drive card usage and awareness for this sweepstakes, we delivered by creating Cash App’s most-watched Tik Tok video of all time.
This golfing app introduces The Marshal- a facilitator, but not the usual ruthless enforcer. A man whose sole responsibility is to preserve the enjoyment of golf. We produced a :60 second spot along with some teasers and various content series for the 18Birdie's social feeds.
We tapped Team Visa Olympic athlete Kate Courtney, a mountain biking bad-ass, to star in a commercial showing off the unique benefits of two US Bank Visa credit cards from behind the scenes. We created two campaigns to target the different demographics of each card: affluent travelers (Connect) and white-collar foodies (Go).
In almost as much time as it takes to do a lap, we had to get our audience to fall in love with our racing team. With quick social videos, we played some games and had some fun getting to know our drivers, and even our drivers getting to know each other! Each video exceeded benchmarks with paid media reaching 66M and organic outperforming by 1K%.
A beer and a shot. Seems about as natural as peanut butter and jelly. Sadly, pairing your Jameson shot with a cold beer is under-appreciated joy. So, Jameson tasked us to own the whiskey and beer-drinking occasion. Our solution? Make beer and whiskey best mates.
To announce the arrival of the red cup season, we created a 5-day countdown teasing the release of the 2016 Starbucks red cup designs. I styled and photographed a series of lay-flat images that showed everything that makes it feel like the holiday season such as letters, travel, crafts, cozy kits and wreaths.
To support Visa’s sponsorship of FIFA Women’s World Cup and the U.S. Women’s National Team, we created a series of digital assets that focused on the journey these women have taken to get where they are today.
