Before the big game, SF’s iconic neighborhoods are taking home the big win.
Super Bowl weekend brings in 1.3M+ visitors, but most stay within the event bubble, missing the neighborhoods and small businesses that define the city. So we created Square Stops Here, transforming an iconic hop-on, hop-off bus into a neighborhood-driven experience that invited fans to explore, discover and spend locally.
Guests signed up, hopped aboard, and unlocked exclusive perks from Square sellers across the city, with influencers, merch and surprise moments extending the experience beyond the bus and into the streets. The response proved the idea instantly, with 3,229 registrations for just 606 seats, turning local commerce into a must-do Super Bowl moment.
Influencers helped turn early awareness into real momentum, with a mix of hyper-local creators capturing the experience and driving sign-ups through authentic, in-the-moment content. In total, 65 pieces of content generated 4.2K engagements proving local voices were key to turning buzz into bookings.
